Humor is one of the riskiest tools in marketing. Get it wrong and it feels forced. Get it right and it cuts through faster than any media buy ever could. The campaigns that took home honors at The ...

McDonald’s UK has launched ‘Camera Rolls,’ a multi-channel campaign built on a fan truth that many nights end with a Maccies.

Women working at the UK’s biggest advertising agencies earn 83p for every £1 earned by their male counterparts. That’s a 17% ...

Healthcare comms must include older adults, avoid confining them to narrow categories, and resist lazy stereotypes. Above all ...

Oreo has teamed up with Marvel for ‘Stuf of Legends,’ a campaign uniting the Avengers, Spider-Man, X-Men and the Fantastic Four in the brand’s first partnership spanning all four franchises. The ...

The focus of that digital growth is the broadcaster’s streaming offering, revamped as ITVX three years ago, which has seen ...

London shops still dominate 2026’s World Creative Rankings for agencies in the UK and Ireland, taking 76 of the top 100 spots ...

The second film, ‘Best Performance Yet,’ spotlights MacBook Pro with M5 Pro and M5 Max. Directed by François Rousselet with ...

In the last 12 months, the conversations around AI have shifted dramatically. What started as a debate about how and when AI ...

For Reliance Ajio’s CMO, the future of marketing is measured in profitability, not just impressions.

Take a simple scenario: in a B2B category worth £500m, a brand runs at 10% excess share of voice. If the campaign is one-star ...

Data alliances are often misunderstood. They are not shared databases of raw personal data. Instead, they operate through ...