As overall AdEx rises, traditional media contracts. Ajit Varghese decodes PMAR 2026 and explains the structural reset ...

Amazon surged 11 ranks from 12th position to claim the top spot in the 15th Edition of TRA’s Brand Trust Report, dethroning ...

It will allow credit card payments, with some high-spending accounts required to shift to monthly invoicing, where ad costs ...

The new contract standard outlines the scope of work, revision processes, content and usage rights, disclosures, payment ...

Shah outlined the plans for the agency to limit the number of new clients to only five this year to focus on deeper ...

It will count only link clicks for website and in-store conversion attribution, moving conversions resulting from shares or saves into a separate attribution category.

ServiceNow’s report states that even as AI adoption grows, service delivery remains complex, and Indians lose an average of 10.8 hours annually trying to resolve service-related issues.

According to the Taboola Newsroom report, engagement now builds steadily through updates on schedules, squads, tournament developments and leadership moves.

According to this model, the marketing agencies are paid based on business outcomes rather than the traditional system of billing clients for hours worked.

This collaboration enables RL Commercial to accelerate the speed, scale, and consistency of real-time highlights and social content across its digital platforms.

Earlier serving as Sales Head, in his new role, Kanchan will focus on expanding the brand’s connected TV (CTV) advertising business in the country.

The partnership aims to build a stronger digital presence for the brand by driving awareness, improving discoverability, and creating a cohesive brand experience across platforms.