When most people think of film marketing, they picture trailers, social ads, and billboards. Karen Marshall and Tina Barkley think in flowers. The Vancouver co-founders behind Fleurs de Villes have sp ...

TikTok Canada has signed an agreement with the Government of Canada covering data security, creator support, and youth safety. Here's what you need to know.

CCM Hockey and Barbie have announced a new partnership focused on inclusion and representation and the participation numbers behind it are hard to ignore.

As Canada prepares to host FIFA World Cup 2026, Scott Mitchell of Vistar Media shares how brands should think about attention ...

A new Yahoo and Datadesk partnership brings Moneris retail payment data into Yahoo DSP, enabling Canadian marketers to target ...

Martin Waxman on AI agents, authenticity, and the human edge Artificial intelligence has moved from novelty to infrastructure ...

Welcome back to our weekly look at what’s making waves in the world of Canadian marketing. This week, we’ve got a heartwarming back-to-school delivery, a slam-dunk collab between two global icons, and ...

When we look at how Canadian brands showed up around Milano-Cortina, the storytelling stood out. Emotion over spectacle. Ritual over hype. But the bigger shift may not be in the creative. It may be in ...

In a streaming market dominated by global platforms with massive budgets, Crave took a different path to growth. For Canadian marketers, Crave’s evolution offers a compelling case study in how ...

Artificial intelligence is now embedded in everyday marketing workflows. It drafts blog posts, summarizes research, builds schema, generates reports, and supports strategy. The value is clear. AI ...

At SocialPacific 2025 in North Vancouver, Warren Thompson, Co-Founder and Director at Ollo Metrics, sits down with guest host Rachel Thexton to demystify marketing data. Warren explains why most teams ...

Recorded live at SocialEast 2025 in Halifax, this episode of the Marketing News Canada podcast features guest host Odum Idika sitting down with Will Yang, Founder of Differo, to define what modern ...