LINDBERG, especially the N.O.W. 6600 rounded cat eye, sold twice as many ophthalmic units as the next line. — Steve B., Milwaukee, WI *These are brands mentioned by multiple Brain Squad members when ...

These ECP-tested, easy-to-implement ideas have helped businesses improve sales, efficiency, and patient satisfaction.

Optical Revenues Rise. The U.S. optical industry reached $69.5 billion in 2025, growing in value even as product volume and ...

There is power in a series of simple, low-cost process upgrades you can repeat every day.

According to this elderly customer and a weathered newspaper ...

The multi-year agreement gives MEC practices access to the latest lens innovation and industry-leading manufacturing services ...

The NOW Awards by Vision Expo return for 2026, and for the first time, submissions were open to the entire global eyewear community. Exhibition at Vision Expo was not required, and participation was ...

Oculis achieved 2025 milestones, including pending DIAMOND Phase 3 results, Privosegtor Breakthrough designation, and $268.7M cash runway into 2029.

In his new role, Dr. Kramer will advance Valley Contax’s education, clinical collaboration, and optometric partnerships.

CooperVision has retired its elementary school-themed trade show booth following its final appearance at SECO 2026 last week in Atlanta.

The grant helped fund strategic training to strengthen ClearVision’s sales team, expand leadership skills, and support a unified approach to sales excellence.

S OFT POWER RADIATES FROM eyewear that feels certain of itself. Shape, color, and material work together to create a presence ...