Regional tourism leaders say strategic campaigns helped Virginia’s Blue Ridge outperform state and national trends in 2025, boosting hotel demand, digital engagement and local economic impact.

ROANOKE, Va. (WDBJ) - In 2024, visitors to Virginia’s Blue Ridge spent $923.1 million, a 4.6% increase over 2023, according to Visit Virginia’s Blue Ridge, a tourism marketing organization. Direct ...

Tourism spending continues to climb in Southwest Virginia, with hotel revenue showing a nearly 7% increase in the Roanoke Valley as the region capitalizes on its diverse attractions, from hiking ...

Virginia Tourism Corp. on Thursday announced that it has named Catherine “Cat” Marshburn as vice president of marketing. In the role, Marshburn will lead the agency’s marketing strategy and manage the ...

From mountain escapes to charming small towns, Virginia is home to some truly unforgettable destinations. Whether you’re craving a weekend filled with outdoor adventure, historic charm, or simply a ...

ROANOKE, Va. (WDBJ) - “You know, we say that we don’t have a product that we sell. Our product is our people and the places that make Virginia’s Blue Ridge such a special region.“ Tourists... cities ...

If you're looking for the perfect blend of scenic views, crisp air, and world-class wine, there's no better time than right now to visit Virginia’s wineries. Now that Autumn has arrived, the rolling ...

ROANOKE, Va. (WFXR) – 2025 brought big gains for Virginia’s Blue Ridge, including a 5.8% increase in hotel revenue, outperforming statewide and national trends. Leaders say tourism continues to be a ...