The group will address auction transparency, data standards and transaction integrity amid growing programmatic ad spending.— This story first appears at TheDesk.net, a premium source for original ...

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

So, Super Bowl LXI happened, and wow, it was something else. Forget the touchdowns for a minute, because the ads were the ...

It was the classic “take out the trash” move. On Friday, Jan. 16, late in the afternoon before the Martin Luther King Jr. holiday weekend, OpenAI confirmed what industry insiders have long suspected: ...

Wow, 2025 was quite a year for advertising, wasn’t it? It felt like brands were really trying new things, pushing boundaries, ...

Geek Life: Fun stories, memes, humor and other random items at the intersection of tech, science, business and culture. SEE MORE by Kurt Schlosser on Feb 7, 2026 at 10:03 am February 7, 2026 at 10:03 ...

In early December of last year, OpenAI mentioned the possibility of adding advertisements to ChatGPT. Now, the AI company has confirmed that it’ll soon start testing display ads in the AI chatbot. To ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...

Following last year’s trend of showcasing AI in multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it a step further by leveraging AI both to create the commercials and to promote ...

The next scam you run into may not arrive by email. It is more likely to show up as an online ad. That is the takeaway from The Media Trust’s 2026 Intelligence Report, which found that ad-delivery ...

The big game proved to be a big tech fail for two prominent Super Bowl advertisers. Mr Beast and Salesforce's big game contest had signup delays, while AI.com's website crashed. Elsewhere, some Kalshi ...

Billboards that wouldn’t make sense to people outside the tech industry have become common in the Bay Area. One company took the microtargeting game to another level. The vague messages of San ...