Five winners in Visit Sweden’s new global contest will receive yearlong usage rights to designated uninhabited islands—plus flights to experience the country’s wild landscapes up close.

Have you ever dreamed about escaping to your own private island? Through a new initiative, Sweden is giving travelers the chance to win an island for a year.

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

In 2010, Sweden is reaching out to travelers attuned to "eco cool" as lifestyle choice that influences the way they live, work and travel. Sweden is an ecologically oriented country that invites ...

Picture this: you wake up to waves instead of alarms, brew coffee facing the Baltic Sea and spend your afternoons kayaking past pine-covered cliffs. No crowds. No neighbors. Related video above: Dream ...

They're a ruthless species of extraterrestrial warriors from the Omega Leonis Star System eager to build bridges with humans and attract them to their planet. So where on Earth would they choose to ...

Whenever we feel exhausted, we crave a trip. And many times, we feel relaxed and rejuvenated after coming back from a trip. This clearly indicates that travel has a strong relation with wellness. Do ...

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

Super-short transfers, family-friendly slopes and Scandi-cool winter adventures – it’s no wonder Sweden is fast becoming the ski destination to watch ...

Spaceport Sweden seeks to offer suborbital flights and training programs that empower space enthusiasts to experience what it feels like to journey toward space. In the realm of space exploration, ...