From Beijing 2008 to Milano-Cortina 2026, China has leveraged elite athletic recruitment and tech sponsorships at the Olympic ...

The 2026 Milano Cortina Winter Olympic Games kicked off to a solid ratings start with its opening ceremony reaching 21.4 million viewers, a 34% uptick from the 2022 Beijing Winter Olympics.

Catch up on what’s changed in Olympic luge since the Beijing Games — returning medalists, emerging stars, major rule and equipment updates, and how top luge nations are shaping up for Milan Cortina ...

The 21-year-old Ilia Malinin was heard on a hot mic lamenting his lack of Olympic experience and how it affected him at the 2026 Games.

With over 3,200 hours and 116 events of coverage across NBC's platforms, the Milan Cortina Olympics became the most-watched ...

The Milan Cortina Olympics averaged 23.5 million viewers in the United States, making them the most-watched Winter Games since 2014 with a 96% larger audience than the Beijing Games four years ago.

U.S. skier Mikaela Shiffrin is looking to make amends in the 2026 Milan Cortina Winter Olympics. Shiffrin failed to add to her medal tally in the Beijing Olympics four years ago. She entered the 2022 ...

According to Nielsen and Adobe Analytics, NBC averaged 24 million viewers across its prime afternoon coverage (2-5 p.m. EST) and Primetime in Milan (8-11 p.m. EST and PST) through Friday. That is a 94 ...

MILAN, Italy — A teenage Russian figure skater was at the center of a doping scandal that rocked the Beijing Olympics figure skating competition in 2022, eventually resulting in her disqualification ...

The 2026 Winter Olympics was the most-watched Winter Games since the 2014 Sochi Winter Olympics, NBC said Monday. (AP) ...

The wins in viewership and the proving out of its tech capabilities paved the way for Peacock’s future presentation of the ...