In 2019, Nike got closer than ever to its dream of popularizing self-tying sneakers by releasing the Adapt BB. Using Bluetooth, the sneakers paired to the Adapt app that let users do things like ...

Nike is looking to create its own social shopping niche outside the bounds of TikTok and Instagram. The athleticwear giant recently set up a landing page for what its dubbed Nothing but Gold, an app ...

Add Yahoo as a preferred source to see more of our stories on Google. Click here to read the full article. Nike announced that it will be making its fitness app free for customers year-round, and not ...

CHICAGO – With consumers under lockdown logging into Nike’s workout apps and digital store, the Beaverton, Oregon-based company has been able to gather additional data on purchasing habits, personal ...

Nike is discontinuing its self-lacing Adapt BB sneakers and providing a case in point of what can happen to tech that relies on apps. First announced in 2019, the sneakers used a Back to the Future II ...

Ja Morant’s Hunger Ja 1 sneakers were no longer listed on the Nike or Finish Line apps early Thursday morning. The Hunger Ja 1s have been expected to release May 25. The mismatch red and blue colorway ...

Mobile experiences have become a vital part of Nike's marketing strategy, providing a direct sales channel and a way to maintain one-to-one relationships with its most loyal customers. Nike's active ...

Nike and its agency, AKQA, took a good, hard look at what women want in an app before coming up with a radically revamped version of the Nike Training Club app for women. Released for the iPhone and ...

Nike is getting more people to sweat, using its workout app. That has helped boost online sales in China, where the coronavirus originated. Nike says it is applying the same plan in the U.S., where it ...