The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

Some people have convinced themselves that one particular retailer has the lowest price and that can cost you money unless you shop around. You should never assume anything. This is why price ...

India, Dec. 11 -- Ever been in that situation where you really needed to buy something but knew you could get it for much cheaper? So you waited, and you kept refreshing the product page 6 times a day ...

Amazon may be the world's biggest online marketplace, but that doesn't always mean the price you see is the best one available. Prices on Amazon can fluctuate constantly, and if you want to avoid ...