A practical framework for founders and business leaders to scale smarter by combining freemium access, marketplace participation and partner ecosystems into a cohesive growth model.

In a recent Wall Street Journal article, the writer highlighted the risks of a freemium business model. Freemium is when a start-up venture offers it service for free for a Basic level service package ...

While the freemium business model becoming more popular on iPhone, one publisher SGN, is hedging its bets. Its World War II dogfighting game Skies of Glory was launched for free with the option of ...

Duolingo has a freemium business model, with a strong brand generating $484 million in revenue in the last 12 months since December, 2023. By providing courses for over 40+ languages, Duolingo has ...

On the back of recent research, this week, we asked the Mavens: "Given that the commercial power of the freemium model now appears to be overwhelming, is there anyone not making free games with ...

“By the end of the testing period, which spanned December to April, Friedman said that 60% of new conversions happened on ‘non-premium’ stories, meaning stories that never would have been paywalled in ...

Online video platforms are no longer choosing strictly between ads and subscriptions. Increasingly, OTT video monetization relies on a freemium mix: free, ad-supported access paired with premium paid ...

Being in the customer loyalty space, I'm seeing more and more loyalty professionals considering the idea of creating a freemium loyalty program. This model, as the name suggests, includes both a free ...