New QR-based customer loyalty program for B2C helps independent restaurants compete with large chains by turning ...

Image source: Getty Images Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a ...

New resource helps restaurant CMOs transform first-time guests into loyal regulars through data-driven loyalty programs ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

As marketers, we’re all focused on two things: Bringing in new customers, and keeping the ones we’ve got. But should marketing teams take responsibility for employee retention as well as customer ...

Manu Mathew is CEO & Co-Founder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. Customer acquisition costs (CAC) have increased significantly ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The business landscape is fierce. Your company is competing not only with your direct ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

If you run a subscription-based software company, you may want a customer-retention program that delivers renewals on time, with a price upsell, and with happy customers. However, landing all three is ...

The iconic American guitar and amplifier company selected Bluecore as a core partner as they create lasting value for its customers and retailers “We’re proud to begin working with such an iconic ...

Owners of plumbing and mechanical service companies often pour significant effort into winning new business. Yet customer retention—getting those same customers to choose you again and again—is ...