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Wellness startup Bellabeat, which has primarily marketed its wearable health trackers to women, recently introduced Ivy, a stylish, comfortable health tracker with a long-lasting battery life, poised ...

A year ago, I wrote about Bellabeat, a company that creates a pebble-shaped fitness tracker meant to fit easily into a woman’s life and collect useful data. Last year, it came up with a new feature ...

Bellabeat, the startup that launched earlier this year with a system to help moms-to-be to track their pregnancies, has closed on a $4.5 million round of funding. The investment, which counts as ...

Wearables started out as ugly, clunky things that were made for fitness freaks and manly men with a fondness for huge watches. Now, the tech community is opening up to the idea that wearable tech can ...

Bellabeat, the company behind a variety of health and wellness wearable devices aimed at women, is now selling its first smartwatch. The device, which is simply called “Time,” was announced earlier ...

What is the human body if not a platform for data? Today, we can track our footsteps, sleep, calories burned, UV ray intake, heart rate, stress levels---and that’s just for us. Imagine then, if you ...

In a world growing more conscious about women's health, one organization has been stirring a quiet revolution: Bellabeat. Originally renowned for its chic, smart jewelry, Bellabeat has been leading ...

The Bellabeat Time is a minimal and good-looking hybrid smartwatch. It certainly isn’t for everyone, particularly those who want fitness tracking, heart rate data or more detailed analysis of sleep.