Fans felt shock as 5 AR shifts hit public view this month, and they matter to everyone with a phone or headset. Timing is important: ...

Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

This is by far the most frequently asked question when the subject of Pokémon Go comes up in front of non-players. My husband and I have been playing the augmented reality game since it launched in ...

Despite a burst of popularity during the COVID-19 pandemic, the AR/VR industry now seems adrift as companies try to decide ...

Restaurants looking to stand out in a crowded market may want to consider augmented reality.

For those of you familiar with conference calls, chances are you’ve wondered what the person you were speaking to looked like and may have pondered what they were doing during the meeting. Enter ...

Microsoft will lay off some employees who work on mixed reality, which includes virtual and augmented reality. The company will keep selling HoloLens 2 headsets, which first became available in 2019.

Restaurants looking for new ways to engage and inform customers may benefit from incorporating augmented reality (AR) technology into their menus, according to new research from Washington State ...