Apple has continued its efforts to rebrand some of its Services, quietly adding a colorful and stylized Apple logo to Apple One. Since the introduction of its 26-generation operating systems like iOS 26, Apple has gradually changed the branding of its services

Not a lot of people outside of design know this, but Apple's first logo, designed by co-founder Ronald Wayne, was a detailed engraving of Isaac Newton sitting under a tree. It lasted about a year. In 1977, graphic designer Rob Janoff replaced it with the bitten apple silhouette — and that silhouette has remained the shape of the company ever since.

Apple is slowly releasing the details of new products this week. Monday already brought the news of the iPhone 17e, a budget-friendly offering starting at $599. It also announced a new M4 iPad Air, which starts at $599. Pre-orders for the devices begin on Wednesday, March 4.

Apple's invitation graphic for its March 4 "Apple Experience" could well be hiding a subtle clue about what's coming. The 3D Apple logo on the invite is composed of layered discs in yellow, green, and blue - a color palette that lines up with rumored color options for Apple's upcoming low-cost MacBook.

Apple has updated the logo for its Apple One service. For example, its icon is split into six slices. Each slice includes the color that Apple uses for one of the services included in ‌Apple One‌ Premium. Apple One is a subscription that bundles a ...

The invite features a 3D Apple logo composed of yellow, green, and blue discs, same as the leaked colours of the low-cost MacBook.